Podcast Episode #4

AG Gregoroff

CEO, Toehold

AG Gregoroff was inspired to create an indestructible pair of flip-flops in 2010. As a military contractor, AG traveled to Japan and visited highly-skilled leatherworkers in Okinawa, where he brought designs to one of the artisans who crafted the first pair of ultra-durable flip-flops—but the design wasn’t quite there. After years of training in leatherwork and R&D to find and craft the perfect flip-flip, Toehold came to be. AG and his US-based team have been producing custom, high-end flip-flops ever since. From the website: Today, Toehold® is owned and operated by AG Gregoroff, Andy Stumpf, and Dan Hart. Under their leadership, Toehold® manufactures flip-flops that are hand-crafted with ethically sourced leathers, unparalled in uniqueness and durability. Their promise is to incorporate the highest quality materials into truly dope products that will last for years to come.

In this episode, AG, Derek, and Lane discuss:

  • AG’s family history and time in prison
  • Learning valuable customer service lessons from Apple and applying them to the maximum potential
  • Jiujitsu and training
  • The benefits of making products in the United States
  • Gender and sports
  • The best gear for bowhunting in the US

Wolfe Untamed Podcast:

Derek Wolfe with AG Gregoroff

When AG grew up in San Diego, he describes being a teenager when a corrupt group of police officers ran the show, and his family experienced a SWAT raid at his uncle’s house where later-proven planted evidence led to charges, and, on the advice of his lawyer, he plead guilty and was sentenced to prison. He spent nearly two years there before having his record cleared due to more investigation into the corruption that led to his arrest.

AG recounts his career in contracted work for the military, learning from his time with military professionals and leadership. Growing through the ranks in a local Apple store, he was eventually offered a managerial leadership position at the largest Apple Store in Las Vegas.

AG led his team to improve customer service and skyrocket sales by utilizing technology and focusing on performance over everything.

Through jiujitsu and more, AG has continued to make professional connections to increase and improve the reach of Toehold.

Toehold: US-Made Flip-Flops (not sandals)

AG’s goal for Toehold is for the company to outlive him while creating the best flip-flop in the world.

Toehold uses vegetable-tanned leather (roots, barks, and tannins that are naturally occurring). With a double-sided strap, Vibram sole, and high-quality materials, all made in the US, Toehold is footwear designed to grow the natural strength of the foot.

Gender and Sports

Derek, AG, and Lane discuss the symbiotic relationship we have with the news and how that affects our conversations and beliefs regarding gender identity. When it comes to sports participation, both AG and Derek agree there needs to be more regulations.

The Best Gear for Bowhunting in the United States

AG and Derek discuss the benefits of Hoyt Archery bows, the different setups available for different needs, and how Derek needs to use a bow with a much longer draw.

A Surprise Love Story

At the end of the episode, Derek shares the story of meeting Abbie, now his wife, during a Super Bowl celebration in Las Vegas. The rest is history!

In This
Episode

AG Gregoroff

Learn more and shop Toehold here.

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Derek Wolfe

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